Web research
How to research a company website with traceable sources
Understanding what a company offers is a better starting point than a generic pitch. Judge research by retrieved sources, not assumptions.
Maptinger · Content updated:
Bound the research question
Choose a few areas such as services, target customers, location and contact routes. Distinguish a specific website review from broader industry research. Do not state revenue, staff size or buying intent as fact when the sources do not support it.
Check sources as well as findings
Inspect citation URLs: does the page support the finding, is the information current, and were some pages inaccessible? If only one of five source attempts succeeds, treat the result as partial. An AI summary is not an independent source by itself.
Choose the next step yourself
Research can inform a follow-up note or task, but a source report should not automatically create a customer or send. Reading history is different from starting new research. A retry may create a new provider call or credit effect, so check the existing result first.
A short pre-meeting research note
| Area | Observed in the source | Question for the meeting |
|---|---|---|
| Offering | A services page lists three packages | Which package receives the most inquiries? |
| Contact | The contact page has a form | Who follows up, and when? |
| Need | No purchase plan is stated | Is improving this area a current priority? |
Common mistakes
- Treating AI text as source evidence
- Restarting research just to read a result
How to approach this in Maptinger
If Web Research is available, choose Website Review or Web Search. Define a question and target, then check plan and credit limits. Inspect the sources in the result and reuse the history entry before starting another run.
Research availability and external access are controlled; access to every website or automatic CRM updates is not promised.
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